Meet The Team

Jose Ricardo Gonzalez Arnedo is the visionary Chief Creative Officer at Form Design Studio LLC, where he brings his passion for design, culture, and innovation to life across a diverse portfolio of brands. With a background in design and a keen eye for detail, Jose has been instrumental in shaping the unique aesthetic and creative direction of Form Fashion, as well as the culinary experiences offered by Que Rico, Sinful Sunrise, and Vegas After Dark. His approach to creativity is rooted in blending traditional influences with modern trends, resulting in products and experiences that are both timeless and contemporary. Under his leadership, Form Design Studio continues to push the boundaries of design and culinary artistry, creating memorable and inspired moments for clients and customers alike.

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Anthony Hawkins serves as the Chief Operations Officer at Form Design Studio LLC, where he oversees the seamless execution of operations across the company’s diverse range of brands. With a strong background in operations management and a deep understanding of the intricacies of both design and culinary industries, Anthony ensures that each brand under the Form Design Studio umbrella operates efficiently and at the highest level of quality. His strategic mindset and commitment to operational excellence have been pivotal in scaling the company’s operations, from the meticulous production of home decor in Form Fashion to the dynamic workflows of the cloud kitchens: Que Rico, Sinful Sunrise, and Vegas After Dark. Anthony’s leadership is characterized by his ability to optimize processes while fostering innovation, making him a cornerstone of Form Design Studio’s continued success.

Daniel Passat is a seasoned consultant who brings a wealth of expertise in go-to-market strategies to the executive team at Form Design Studio LLC. With a strong background in business development, market analysis, and strategic planning, Dani advises on the best approaches to launching and scaling the company’s diverse brands. His insights have been instrumental in guiding the successful market entry of Form Design Studio’s ventures, including Form Fashion and its innovative cloud kitchens: Que Rico, Sinful Sunrise, and Vegas After Dark. Known for his analytical mind and forward-thinking approach, Dani plays a crucial role in ensuring that each brand not only meets but exceeds market expectations.